Not every website comes with SparkNotes. Enter typography, whose function is to communicate and establish a hierarchy of content. This helps readers who skim and scan (i.e., most of us)stillget the gist.

 

 

Designers take a page right out of your elementary teacher’s book by adding colorful and well-designed highlights behind the most important messages on the page. But enough nightmares-of-your-middle-school-past — let’s see how designers use highlights to create a content hierarchy and add a pop of color:

 

“(Quote here) – What did the cats do when they realized they had a bad plan? They decided to (cat)nip it in the bud.”

Tim Burton Catty
CEO, Transfr Cats

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It has always been clever and creative, and occasionally quirky—in addition to road testing Maseratis and Lamborghinis and Aston Martins, they once road tested a San Francisco cable car. (“The handling left little to be desired…it was totally unaffected by cross winds and its cornering was quite flat without a trace of oversteer.”)

 

 

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