Not every website comes with SparkNotes. Enter typography, whose function is to communicate and establish a hierarchy of content. This helps readers who skim and scan (i.e., most of us)stillget the gist.
- For more than seven decades, Road & Track has enthralled auto enthusiasts.
- It was and is the ultimate authority on all aspects of car culture
- From in-depth coverage of racing to sneak peeks at the latest
- Models to loving odes to vintage vehicles.
Designers take a page right out of your elementary teacher’s book by adding colorful and well-designed highlights behind the most important messages on the page. But enough nightmares-of-your-middle-school-past — let’s see how designers use highlights to create a content hierarchy and add a pop of color:
“(Quote here) – What did the cats do when they realized they had a bad plan? They decided to (cat)nip it in the bud.”
Tim Burton Catty
CEO, Transfr Cats
It has always been clever and creative, and occasionally quirky—in addition to road testing Maseratis and Lamborghinis and Aston Martins, they once road tested a San Francisco cable car. (“The handling left little to be desired…it was totally unaffected by cross winds and its cornering was quite flat without a trace of oversteer.”)
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