The Transfr Learning Intelligence Team leveraged data collected via the UserTesting platform to determine user sentiment towards VR learning. Across 32 simulations (with approximately 14 user ratings per simulation), the median user engagement rate was 83% of the maximum rating.
Learning can sometimes be associated with boredom, but reactions to Transfr sims completely upend this idea. People report very high levels of engagement across many different simulation topics, so it's not what people are learning that keeps them engaged, it's how they're learning, namely, in a highly interactive way.
Across 32 simulations (with approximately 14 responses per simulation), 89% of users expressed some interest in playing the simulation again (320 yes, 73 maybe, 47 no) indicating that VR simulations are highly attractive when it comes to repeat learning.
One benefit of high engagement is that people are much more willing to voluntarily repeat the learning activity. Repetition of learning has many known benefits, so it is exciting that Transfr simulations promote this type of behavior.
Using the UserTesting platform, researchers gathered feedback regarding engagement rates around actively completing the automotive training simulation “Tire Inspection” versus watching a recorded video of the same content. After passively watching a video of the simulation or actively completing the simulation, participants were asked to rate their agreement with this statement: “The training simulation was engaging.” on a scale of 0-100.
Even though a video recording of the simulation content was perceived as being engaging, with an average score of 67%, actively participating in the simulations yielded an average reported engagement score of 76%.
To the engagement question for the recorded video of “Tire Inspection” simulation, participants gave a numerical response to the prompt “How likely are you to voluntarily rewatch the video?” For this group, 30% answered “yes.” When the VR group was asked how likely they were to voluntarily go through the simulation again, 66% said yes, which is also statistically significant.
It is fascinating that although people rated video recordings of our simulations both informative and engaging, they were much less willing to rewatch the content than the VR participants. This speaks to the importance of active learning, which Transfr VR simulations offer.
